Investors have heard many decry the decade of the 2000s as the “lost decade.” A dollar invested in the S&P 500 on the first trading day of 1999 saw it worth just 65 cents a decade later (3/31/09 is our cutoff point). This “underperformance” is seen by many as a failure of the U.S. economic engine.

If we look at the Top 20 performers of the S&P 500 during that same time period, we see a vastly different story. Instead of a 35% loss during that time, the Top 20 earned an average 426% return in stock price, excluding dividends. What accounted for this differential performance during this “lost decade?”

The rest is kind of TLDR, but if you’re curious, the source:
Lessons from S&P Recession Survivors [PDF]