I’m doing more and more Facebook ad campaigns for our clients. Got 4 things to say about Facebook:
- RELATIONSHIPS: The way I personally use Facebook has evolved from interacting with friends to mostly tracking the brands I like. I believe Facebook can be detrimental to real-life relationships, because it tends to make everyone lazy and gives an illusion of being involved in your friends’ lives when you track their updates or look at recent pictures. I prefer face-to-face communication, even if it’s not as frequent. Quality over quantity, basically. I don’t think I’m alone in this conversion to a more commercial bend, and that’s good news for both Facebook as a company and brands seeking exposure.
- ADVERTISING COST: based on my experience with various sectors, you can budget $2 to $3.50 per page like. Which is actually reasonable. For $500 you can gain 200-250 new fans.
- PRIVACY: Huge concerns there. Similar to Twitter, whenever you upload a picture to the site, you grant Facebook unlimited rights to the picture. What that means in real terms is this: they can – and more importantly, they DO – take your picture, sell it to a company, and not give you a penny. Unethical and outrageous, especially when you consider creepy stories like this one. (In short, photo of a girl who committed suicide due to having been gang-raped, was sold by Facebook for promotional use to a dating website!) I deleted all but one of my pictures from Facebook.
- PRIVACY 2: When setting up an ad on Facebook, you have an option to really segment your audience. For example, there was an option to select people “buying a house in the next 6 months”. How the hell does Facebook know something like that? They must have some advanced algorithm analyzing conversations, in addition to tracking your every move on the web. I always make sure I’m logged out when browsing the web. Sneaky bastards.
I don’t remember if I already blogged about this, but anyway – recently I was looking into peer-to-peer lending. My friend moved to the States and now enjoys numerous options for this. Unfortunately in Canada it’s no longer possible, not the same way as in the US anyway. Here you can do a private loan (via the bank, with lawyers and all that jazz), or simply donate the money on sites like Kiva.
Neither of those ideas appealed to me, so I looked for other peer-to-peer financial services, and accidentally came across Bullion Vault (again). It’s not related to lending, but an interesting concept nonetheless. It’s a peer-to-peer bullion exchange network. They bill themselves as “Ultra secure silver and gold bullion for private investors, with international storage, and always at wholesale gold and silver prices.”
I registered there 3.5 years ago because they were giving away a gram of gold with an initial deposit made within a certain period. I know, the incentive is tiny but c’mon, free gold? Then my brokerage (Questrade, aff. link, Canada only) added precious metals trading option and I lost interest in all other sources, especially since the terms were about the same – you would bid on other people’s gold, like you would on Ebay.
But, this year BullionVault added an option where you can buy your metals at the daily London gold fix prices. So what, right? I wouldn’t look twice at it, but there are 2 things that I find interesting here:
- Purchased gold and silver is held in either Zurich, London, New York, Toronto or Singapore depending on the client’s preference (Zurich, yes? Or Toronto, for easy access?)
- BV is backed primarily by the Rothschild family. I said “interesting”, not “awesome” 🙂 Who knows the implications, really
On another note, they have a cool little Flickr set called “Just Gold”, where I picked up this dreamy picture.