This idea is now going mainstream. Away from industrial economy, toward “virtual” or “intangible” economy, “idea” economy? You get the idea.

According to a $2.2 million University of Toronto study, the world is undergoing a profound shift from an industrial economy to an idea-driven, creative one. To prosper in this new climate, the study’s authors maintain, we must boost the creative content of all work in all our industries.

Source: Reader’s Digest Canada